AGENDA

FIRST CLASS: Modules 1 & 2 

MODULE #1: PROGRAM CONTENT

Learning Objectives:

• What are some of the adult learning principles and challenges to consider?
• What to consider regarding the content of your program?
• What delivery methods should you consider for your program?
• What is the value you will be offering in your program?

MODULE #2 PROGRAM STRUCTURE

Learning Objectives:

• What to consider when structuring your program?
• What will be important when managing the program?
• What to consider to meet the needs of adult learners?

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SECOND CLASS: MODULES 3 & 4

MODULE #3: PROGRAM ENGAGEMENT

Learning Objectives:

• What techniques can you use to engage your students?
• What are ways that to manage distractions? 
• What will you need to meet students’ expectations?

MODULE #4: PROGRAM SETUP

Learning Objectives:

• What are some of things to consider in your setup?
• What will you need to do to set your space?
• What will you do to receive feedback from your program?

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THIRD CLASS: Modules 5 & 6 

MODULE #5: PROGRAM MARKETING

Learning Objectives:

• Who is your audience?
• What are some of the different approaches to marketing?
• What is your marketing style?

MODULE #6 PROGRAM PRICING

Learning Objectives:

• How to price your classes when you are new
• How to price your new classes
• How to do a cost vs profit analysis
• Are you competitive with the market value for the class?

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FOURTH CLASS: MODULES 7 & 8

MODULE #7: PROGRAM OFFERINGS

Learning Objectives:

• What are the benefits and challenges of in-person programs?
• What are the benefits and challenges of online programs?
• What are the benefits and challenges of offering both?
• What are realistic expectations for the program?

MODULE #8: PROGRAM EVALUATION

Learning Objectives:

• How will you improve your programs?
• How will you evaluate your programs?
• How do you measure success?
• What are some of indicators to end or change a program?

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